eCPM (Effective Cost Per Mille) is a key metric in mobile app monetization that reflects the revenue earned per thousand ad impressions.

Why per thousand? The cost of a single ad impression is significantly lower than one dollar, especially for banner formats in Tier 3/4 countries, where the cost can be less than one cent. Therefore, using a thousand impressions makes comparison and analysis more convenient.

This metric governs two potential developments for your app:

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Main factors influencing eCPM:

  1. Type of advertisement
  2. User's geographic location (geo)
  3. Mobile device operating system
  4. Type of app or game genre

Additional factors:

  1. Seasonal changes in eCPM
  2. Local events
  3. Quarterly cycles

Specific factors

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